The 2020 Summer Olympic Games offered a delightful distraction to the day’s overarching situation – especially the spellbinding visuals displayed at the opening and closing ceremonies. To this viewer, the combined effect of lighting, projection, pyrotechnics, drones, and music, appeared magical and mystical.
I know, technology, but still, heart and soul always must exist in any creative team endeavor.
Sadly, not all hearts and souls are to be admired. Enjoyment of these spectacles almost certainly is marred by two controversies: the ceremonies’ creative director resigned after suggesting a plus-size female comedian appear as a pig, and a composer for the ceremony exited after old interviews revealed his abuse of disabled schoolmates. Tragic for all involved.
Twitter revealed that one segment of our culture – video gamers – were thrilled that “THEIR MUSIC” comprised a great deal of the opening and closing ceremonies’ soundtracks. It all sounded perfectly global and modern to these ears, an Olympic-sized mixtape, if you will.
How amazing would it be for one of the songs on “So Far So Good” to connect with an Olympian athlete, to inspire a transcendent performance, or simply get them through another routine workout? “High hopes,” indeed, calling to mind the ant and his rubber tree plant.
This week, Josephmooon takes one more small step on its imaginary march to immortality, releasing the song “High In The Sky,” and embarking on a limited strategic campaign that is unlike any I’ve ever done in my long career. It’s all digital, for one thing. Presumably no trees will be harmed in getting the Josephmooon story out to a select group of music journalists, playlist compilers, and other social media influencers, bless ’em all.
However, I can’t guarantee that fossil fuels won’t be burned to generate the electricity necessary to impact those people, to say nothing of the millions we hope to eventually download and stream the songs from “So Far So Good.” Tricky business, being green.